Ulta Beauty’s early Black Friday sale has been live since late October, rolling out new discounts every week through November 21. Scroll past the marked-down lipsticks and gift sets, though, and the real story this year isn’t makeup — it’s skincare hardware. Microcurrent wands, LED face masks and sonic cleansing devices that normally sit at $170 to $400 are dropping to $118 to $280, alongside a stack of Korean skincare staples getting cut by 30 to 40 percent.