Men’s grooming keeps splitting into two camps: the big trimmer brands chasing fewer nicks and longer runtimes, and the smaller skincare-adjacent labels betting men will pay skincare prices for a stick of deodorant. This month produced a genuine launch in each camp, plus a beard-care refresh that quietly fixes the thing men actually complain about. All three are real products that shipped in the past six months, not pre-release hype — here’s what’s in them and what they cost.

1. Manscaped The Lawn Mower Ultra Gen 6 — $119.99

Manscaped launched the Ultra Gen 6 in early September 2026, and it’s a meaningful step up from the 5.0 Ultra that came out in 2023 — the version most grooming roundups (including this site’s) have been recommending for the past three years. The headline changes are a metal chassis instead of plastic, an upgraded ceramic SkinSafe blade, and a small color display on the handle that shows battery level and settings rather than a single LED dot.

Battery life is the bigger practical change: Manscaped rates the Gen 6 at up to 100 minutes of runtime, nearly double what the 5.0 Ultra managed, which matters for anyone who’s had a trimmer die mid-shower. It’s waterproof, charges over USB-C, and launched first in the US and Canada at $119.99 through manscaped.com and Amazon, with a UK release on October 6 at £120. An Essentials Kit bundling the trimmer with Manscaped’s Ball Deo is available through Best Buy in both countries.

2. Manscaped The Beard Hedger Plus — $79.99

Manscaped’s beard business has lagged its body-trimmer line, and the Beard Hedger Plus, which debuted on May 12, 2026, is the brand’s attempt to close that gap. It’s a stainless-steel-blade trimmer with 14 length settings running from 1mm to 20mm — enough range to go from stubble maintenance to a full beard trim without swapping guards — paired with a relaunched beard-care lineup built around a daily cleanser formulated with ceramides and fruit-derived exfoliants rather than a generic bar soap repackaged for facial hair.

That skincare-style framing is deliberate: Manscaped is following the same playbook it used to turn groin trimming into a premium category, applying it to beard care instead of treating the beard wash as an afterthought bundled in for a few extra dollars. The trimmer is $79.99 at manscaped.com and Amazon, available now in the US, Canada, Australia, Europe, and the UK, with the beard-care essentials sold alongside it.

3. Caldera + Lab The Deo — $26

Caldera + Lab built its name on The Good — a $90-plus men’s face oil that became a cult pick in men’s skincare coverage for using NASA-studied Resurrection Plant extract — and has spent the past two years expanding out of the medicine cabinet into the rest of the bathroom. The Deo, which rolled out October 20, 2026 on calderalab.com ahead of listings on Amazon and at Nordstrom, is the brand’s first dedicated deodorant.

The formula leans on postbiotics, magnesium, and an enzyme complex for what Caldera + Lab claims is 48 hours of odor protection, and it’s built without aluminum, baking soda, alcohol, or parabens — the now-familiar “clean” deodorant formula, but priced and marketed with the same skincare-brand language the company uses for The Great, its $110 moisturizer. At $26, The Deo undercuts most of Caldera + Lab’s skincare line by a wide margin, which looks like a deliberate move to get new customers into the brand through its cheapest product rather than its most expensive one.

The takeaway

The pattern across all three: men’s grooming brands are no longer competing only on price or novelty, they’re competing on the same runtime, ingredient, and formulation claims that skincare brands make to women — and charging accordingly. If you’re shopping this category, the Gen 6 is the clearer upgrade if you already own an older Manscaped trimmer, the Beard Hedger Plus is the more interesting buy if beard care has been an afterthought, and The Deo is worth trying only if you’ve already bought into Caldera + Lab’s skincare pricing elsewhere.